Vintage letterpress3/28/2023 The shop, which attracts 50,000 visitors annually, offers a fully immersive experience. Hatch Show Print, one of America’s oldest letterpress print shops, established in 1879 in downtown Nashville, is a testament to the power of vintage techniques and the experiences they can create. Marketers looking to stand out and create a sensorial experience might consider letterpress printing. They are also discovering that sensory experiences, especially those based on haptics-the science of touch-can shift the brain and create a deeper level of engagement. In a world where marketing technology is advancing faster than humans can absorb, savvy marketers are discovering that what’s old is new again and that a return to vintage media can showcase a brand and have a powerful impact on how consumers engage with and remember it. Use vector textures to maintain that scalability while preserving your original artwork.Vintage Letterpress: What’s Old Is New Again Raster textures can be used for fine details, but remember they won’t be scalable. Paste in any kind of texture file to erase out portions of your design. Open up the slide out menu and select Make Opacity Mask.ĭeselect the Clip option, then click the thumbnail of the mask to activate it. Select your artwork in Illustrator and head to the Transparency panel. Raster texture or vector textures can be used as Opacity Masks, but more impressively they’re non-destructive, unlike my previously mentioned Pathfinder process. Just like Photoshop Layer Masks, Opacity Masks render your artwork’s visibility according to the black and white areas of the contents of the mask. I’ve just discovered another technique that can be used texture your artwork directly in Illustrator: Opacity Masks. Unless I’m specifically creating a vintage style logo with texturing as part of the design, I’ll often copy across my artwork to Photoshop and quickly use this textured Layer Mask technique. Check out my older tutorials such as How To Create a Vector Sponge Art Effect in Illustrator or how to use the textures from my Vector Bumper Pack to create an aged vintage style logo design. Texturing in Photoshop offers you the most detail and realistic effects, however similar effects can certainly be created in Illustrator to maintain a complete vector format. The final effect gives the artwork that popular vintage look by mimicking the pressed ink appearance of those old letterpress prints. You can even unlink the mask from its layer and move the texture around independently to fine tune the placement over your artwork. Too much of the artwork is currently being erased so inverting it from ‘white on black’ to ‘black on white’ will result in a much better effect. Depending on the original texture file you might need to Invert the mask. The texture has now been applied as a mask and is rendering black areas of the mask transparent and white areas opaque. Press CMD+V to paste the texture then click elsewhere in the Layers palette to exit out of the layer mask. This will take you into the Layer Mask in order to edit its contents. Toggle off or delete the texture layer then ALT+click the Layer Mask’s little thumbnail. Select the texture layer and press CMD+A to Select All, then CMD+C to Copy. Select your main logo layer or group of layers and add a Layer Mask. The aim is to generate harsh white details that will represent the paper showing through the ink. Press CMD+Shift+U to Desaturate the texture then open up the Levels window (CMD+L) and alter the handles to increase the contrast of the image. Paste the texture onto a new layer and scale it to size. Here I’m using a free dark grunge texture from LostandTaken. Concrete, rust or grunge textures all work well. The subject of the texture can really be anything with plenty of fine grainy detail. The actual letterpress effect is created from a texture file. Download this design and 5 other customizable retro/vintage logos & emblems. I’m going to be using one of my freely downloadable hipster logos as the base of this tutorial. Originally this would be seen as a mistake or flaw in the print, but nowadays we actively seek to fake this kind of texturing to give our artwork an aged and nostalgic appearance. As we all know from playing with rubber and potato stamps as kids this kind of basic printing technique can result in some cool texturing, especially if areas of the printing surface lacks ink. Letterpress printing is an old printing method that transfers ink from a press onto paper, essentially like a rubber stamp.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |